Iran: Meta must protect the Iranian #MeToo movement

A wide network of Iranian women’s rights defenders, feminist activists and public figures — part of Iran’s #MeToo movement — have come under coordinated attacks from bots and trolls on Instagram in an effort to stifle their freedom of expression and damage their online presence and influence. The huge numbers of fake followers flooding their accounts are part of a sustained, paid campaign

ARTICLE 19, Access Now, United for Iran and Front Line Defenders urge Meta, Instagram’s parent company, to immediately investigate and eliminate these fake followers and do more to protect the free expression of these human rights defenders, activists and individuals.             

“As we have been monitoring the role of Instagram in Iran, we urge Meta to put more resources towards prioritising and protecting Iranian users on this crucial platform,” said ARTICLE 19 MENA’s regional director Saloua Ghazouani. “The free expression of the Iranian MeToo movement must be protected and Meta must follow its own policies and get rid of these fake followers attacking and undermining the expression of these women human rights defenders.”

 As the last uncensored social media platform in Iran, Instagram has established itself as a crucial online space for Iranians to exercise their rights to access information and freedom of expression. Our organisations have systematically documented the significant harms and challenges content moderation practices in the Persian language pose to the Iranian community on this vital platform. We have highlighted the ways in which supporters of the Islamic Republic of Iran or groups directly affiliated with them have deployed new methods to stifle the expression of human rights defenders and activists, including censoring a hashtag expressing solidarity with the families of those people killed after Iranian Revolutionary Guards shot down an Ukraine International Airlines passenger flight in 2020. 

The campaign targeting various Iranian women’s rights defenders and feminist Instagram accounts have most notably used the tactic of inundating the accounts with thousands of fake new followers since May 2022. The fake followers seem to be either bots or trolls. Research by digital forensics and security organisation Qurium has traced the fake followers to companies paid to generate these followers based in Pakistan. Qurium estimates thousands of US dollars are being invested in this effort. For the @me_too_movement_iran account, Qurium revealed that 3,000 new followers had been added on a daily basis for several weeks.

The fake followers have built a campaign of harassment by using high numbers of comments to intimidate and silence these users. The fake followers have also damaged the credibility of the accounts they have targeted, resulting in a significant loss in engagement, likes and viewership. This campaign is essentially drowning out the real engagement and outreach these accounts previously had. This is a deeply worrying new method mobilised against a network of women’s rights groups, who have been subject to state-backed and societal reprisals for their successful campaigns against sexual abuse, most recently within the cinema industry.

So far Meta has been slow to investigate this problem, even though the fake followers violate Meta’s inauthentic behaviour policy. They do not depict typical bot-like behaviour, and are potentially being operated by real humans from paid-for troll farms. Despite these complexities, Meta has enough documentation and evidence, through the Qurium researchers and the corroborating evidence produced by the women directly affected, as outlined in the media and provided directly to Meta to warrant swift action.

Our organisations urge Meta to prioritise its investigations and hold these paid-for troll farms accountable. We are deeply worried by the potential that these groups could be hired by people associated with states such as the Islamic Republic of Iran and who would benefit from stifling the voices of women’s rights defenders.

These fake followers must be investigated and removed. Meta must act swiftly to stop the harms inflicted on Iranian women’s rights defenders, and urgently ensure the protection of their freedom of expression on the platform.